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Naphtha Portal

About this app

Naphtha Portal is a business app that is useful for everyone involved in the manufacturing, procurement, sales, and back-office operations of naphtha and petrochemical products. Market information on naphtha and petrochemicals, previously only available in specialized magazines, can now be accessed on your personal smartphone, allowing you to check it during business negotiations, meetings, even while using the restroom during a meal, in bed before going to sleep, or on a crowded train during your commute.

By incorporating real-time crude oil and exchange rate data via API, the app can also provide real-time updates on the price level of domestic naphtha, which is the basis for the overall price of the Japanese petrochemical industry and the most in-demand piece of information.

For domestic naphtha prices, the app features an industry-first calculation simulator. By freely setting crude oil, exchange rates, crack spreads, and premiums, users can calculate price projections. Furthermore, by setting projections for undetermined prices, users can see their own or their company's projected domestic naphtha price for the current quarter. This allows users to consider the previously opaque domestic naphtha price forecast as a personal matter. Regarding naphtha, you can not only obtain daily price trends assessed by our company, but also understand the market structure through bull-bear analysis and grasp trends through market forecasts. The components of domestic naphtha that form the basis for calculating the Japanese import price (crude oil, crack spread, IM spread, import premium) are all specifically shown, allowing even the vast majority of users who do not handle physical naphtha to gain a deeper and more comprehensive understanding of naphtha prices. The market commentary, exclusive to this report, is more specific and essential than any other report, meeting the needs of those actually procuring naphtha. Crude oil prices, a major cost of naphtha, are also concisely explained through bull-bear analysis and market direction.

In the report-exclusive content, the commentary, which can often be lengthy, concisely summarizes market trends and essential topics, and provides detailed explanations of often overlooked aspects such as the forward curve and WTI/Brent spread. In the complex petrochemical market, the platform provides comprehensive market information and commentary organized by supply chain (ethylene chain, propylene chain, etc.), enabling a consistent understanding of market and supply-demand trends from raw materials to finished products. Fresh information and real-world market analysis from those directly involved in naphtha and petrochemical trading are updated daily, allowing users to easily grasp the logic behind the numbers, tailored to their knowledge level and interests (report-centric for experts, app-centric for others). Report members gain access to more detailed market analysis articles, with daily and weekly PDF reports available to their registered email addresses. News coverage includes daily press releases, price revision notices, and major company earnings reports, delivered in collaboration with brands like PlaBase and Chematels. Insights delves deeper into industry news with unique analysis, covering not only supply-demand trends and market outlooks, but also trivia, marketing, procurement strategies, and book recommendations. As a result, the volume of articles delivered is among the highest in the industry. In particular, Insight aims to become a platform for discourse within the petrochemical industry, striving to function as an industry-wide intelligence hub.

Furthermore, addressing the weakness of specialized journals—difficult terminology—a comprehensive glossary is included, making it possible to complete all knowledge within this app. Videos of the market seminars, held twice a year and widely accepted in the industry, are also available within the app. Various materials, including seminar materials (fundamentals, market reports, China statistical analysis, etc.), are available exclusively to report members through the app. These seminars, which not only analyze daily market movements but also take a monthly and semi-annual perspective to understand market trends and supply and demand dynamics, and provide hypothetical outlooks for future trends, as well as sharing specific points of interest and perspectives, have received high praise.

Naphtha Portal adds new functions of discourse and intelligence to naphtha and petrochemical information services, which have previously been confined to the realm of specialized magazines. By creating a foundation for accepting users with a wide range of knowledge, it can evolve and expand from a market based on a niche readership to a stage where it can be introduced as part of broader human resource development in chemical companies and trading companies. Our CEO, Yanagimoto, who has been expressing his opinions through various media, and a total of four members with specialized knowledge will fully support the operation of this service.