PVM Connect

YBY Martech

About this app

PERFECT STORE APP
Perfect executions sell more!

The PVM Connect App is the PERFECT STORE form, which counts as an award, considering all 7 steps to be completed, with greater practicality.
Towards clearer metrics and flawless reporting that lead to better decisions.
Follow the price, execution and visibility strategies in each store, understand the best management of channels and categories, closely follow the goals of each segment.
With the PVM Connect - Loja Perfeita App, it is possible to analyze for the definition of KPIs, customize the goals for each POS, with different weights according to the relevance of each one to your strategy.
Each store receives a score, which reflects the achievement of objectives and guides the team, the tool brings visibility to what is not well executed and needs to be corrected and what is working well and generating more sell-out.
The information also gets into the hands of those who have the power to improve execution: the team on the field. The application guides the work of the consultants and indicates during the visit where the faults are, so that they can be resolved after evaluation.

But why is visibility and execution important?
. The exhibitor increases sales at the Point of Sale by more than 49%!
. 56% of shoppers believe that the most important factor in a store is the good layout of the products
. 75% of sales are ultimately the responsibility of trade marketing (15% of POS actions + 60% of base sales)
. 3% increase in shelf availability represents a 1% increase in sales
Remember the 7 pillars of the Perfect Store:
1. Minimum Mix
Products according to the channel that cannot be missed at the POS

2. Mix Release
Presence of PVM releases according to the POS channel

3. Primary Exposure
Number of fronts in the candy and gum category - market x PVM

4. Location
Positioning of products at the POS

5. Secondary Execution
Presence of exhibitors and cross merchandising

6. Communication
Presence of PVM's MPDV at the POS

7. Pricing
Values ​​of products audited at POSs

Average of the stores' final score, as long as the triggers below are met:
Trigger 1: Have at least
20 stores with collected questionnaires.
Trigger 2: Averaging 80 points for at least 10 stores.
IMPORTANT!
If one of the triggers (1 or 2) is not met, the metric score is reset to zero, even if the average score of all questionnaires is above 80 (minimum trigger to score).
Don't forget that the execution of the PERFECT STORE is up to you!