Psicobarber Pelos is an application developed mainly to automate the barbershop reservation process. This digital strategy allows customers to have a better user experience and also provides its collaborators with better organization and time management. Psicobarber Pelos, in addition to thinking about its clients and collaborators, has seen a great opportunity to venture into this field of technologies, implementing a mobile marketing solution to boost business growth and in this way be at the forefront of the mobile revolution that is currently being experienced and that tends to grow more and more.