Omron RSO is a retail store operation management application that helps track store visits, monitor VTR (visibility through retail), check display scheme execution, and raise support tickets for issues. Field executives use it during store visits to record details, upload photos, and ensure branding and promotions are properly displayed. It also allows quick issue reporting through a ticket system, while managers get real-time reports on visits, compliance, and scheme performance. This makes retail chain management more transparent, efficient, and data-driven.