Optimate

Optimate Social

About this app

Optimate is an AI-powered social media management platform for small businesses, creators and agencies.

Plan your content, create engaging posts, schedule across multiple social platforms and understand what is performing — all from one place.

PLAN YOUR CONTENT WITH AI

• Create personalised weekly or monthly social media content plans
• Tailor your plan to your goals, platforms and posting frequency
• Generate fresh content ideas based on your business and audience
• Organise upcoming posts in one unified content calendar

CREATE BETTER SOCIAL POSTS

• Generate captions, hooks, post ideas and content variations with AI
• Create content that matches your brand voice
• Adapt content for different social media platforms
• Turn recommendations and insights into ready-to-post content

SCHEDULE ACROSS YOUR SOCIAL CHANNELS

• Create and schedule content for LinkedIn, Instagram, Facebook, X, YouTube and TikTok
• Manage connected accounts from one central dashboard
• Review scheduled and published posts without switching between apps
• Receive recommended posting times based on available audience and performance data

UNDERSTAND WHAT IS WORKING

• Track followers, reach, engagement and content performance
• Compare results across your connected social platforms
• Identify your strongest posts and content themes
• Use performance insights to improve future content

ASK YOUR AI SOCIAL MEDIA ASSISTANT

Chat with Optimate about your content strategy and connected performance data.

Ask questions such as:

“Suggest 10 post ideas for next week.”

“Which type of content is performing best?”

“How can I improve my LinkedIn engagement?”

“Create a month of content based on my business goals.”

Optimate brings social media planning, content creation, scheduling and analytics together in one easy-to-use app.

Spend less time switching between platforms and more time creating content that grows your brand.

Start planning your next week of social content in minutes.

What’s new

Initial release of Optimate — AI-powered social media planning, content creation, scheduling and analytics for LinkedIn, Instagram, Facebook, X, YouTube and TikTok.