Reckond

Reckond LLC

About this app

Reckond helps you make informed shopping decisions directly from the Android app. As you explore brands, Reckond shows a simple score and letter grade based on each company’s demonstrated commitment to the Black community.

In the Android app, you can:

Browse brands directly

Explore the full Black‑owned directory

View detailed scoring dimensions

Understand methodology and data sources

Discover Black‑owned alternatives

Learn how brands perform across key accountability metrics

Reckond is built for conscious consumers seeking transparency and accountability from the brands they support.

Notes:
Scores are based on publicly available information and Reckond’s methodology.
Data may be updated as new information becomes available.

What’s new

Welcome to Reckond on Android.

Search 800+ brands, view Brand Equity Scores, explore score breakdowns, browse the Black-Owned Directory, and request scores for brands we haven't covered yet.

Know before you spend. Shop where it counts.