TVC Tendero provides a sales service for various products, including food, toiletries, clothing, equipment, tools, supplies, medicine, hardware, liquor, motors, and more, to rural areas of Colombia. Its operation is based on a physical sales agent (Virtual Shopkeeper) located in a rural area of any municipality in Colombia. This agent is given access to the platform to place orders with the distributor (TVC Distributor) for the different items or products that people in the most remote locations wish to obtain, ensuring they receive them at fair prices and in the shortest possible time. The virtual shopkeeper then places orders with suppliers and carries out the necessary transactions to effectively provide the service.