Expertienda is an application created to develop and promote management skills among small and medium entrepreneurs.
Through different tools and contents for practical use, Expertienda helps entrepreneurs to strengthen their capacities in areas such as marketing, customer service, administration and finance for the business.
Through 4 modules, concepts and practical advice are offered, designed to promote the productivity and financial health of small and medium enterprises.
Each Expertienda content module includes videos, informative capsules, images, trivia and games.
In addition to this, practical tools such as supplier directory or price calculator are offered.
Expertienda is aimed at anyone interested in growing and strengthening their business or entrepreneurship.
This application was born from the interest in promoting the formal economy in countries such as Bolivia, Colombia, Mexico, Peru, Paraguay and the Dominican Republic. Its design was financed by the Productive and Social Inclusion project that makes up the EFI Alliance in Colombia.
Expertienda is the result of research and co-creation work, carried out by academic institutions in Colombia and international cooperation and development organizations, interested in strengthening businesses and entrepreneurships in Latin America.