The application was developed to support the management, execution, and validation of visual communication and visual merchandising operations at the point of sale, promoting greater agility, traceability, and control of field activities.
Through the platform, retailers can track orders, requests, and execution status linked to store campaigns and operations, as well as conduct audits, respond to operational checklists, record photographic evidence, and validate the application of materials at the POS. The app also allows for signaling necessary adjustments, recording information about installed materials, and supporting compliance control of actions performed.
As a differentiating factor, the solution features augmented reality functionality, allowing the retailer to virtually simulate the application of pieces, furniture, and visual communication materials at the point of sale before physical installation. This feature contributes to better project visualization, support for decision-making, and validation of the arrangement of materials in the environment.
For delivery drivers and service providers, the app facilitates the tracking of scheduled visits, routes, and deliveries, providing greater operational efficiency and speed in recording the activities performed. All information captured in the app is integrated into the system in real time, allowing continuous monitoring through platforms, reports, and management dashboards.
The solution was designed to ensure greater organization, transparency, and standardization of operational processes, strengthening communication between field teams, stores, and managers.
App for managing visual merchandising in the field.