Sello

THE DELUSIONAL COMPANY

About this app

Sello is your gastronomic map of São Paulo.

A place just for discovering worthwhile restaurants, saving the ones you loved, and never forgetting where you ate well. No endless lists or random reviews — just real curation and your own experiences.

Why Sello is different

Each restaurant undergoes careful curation. Instead of overwhelming you with options, we show you the right places — and learn from your taste to make even better recommendations.

What you can do

🍽️ Discover with curation — selected restaurants, with ratings, photos, dishes, and what makes each place special.

📍 See what's near you — find good places on the map, wherever you are in the city.

⭐ Recommendations that match you — the more you use it, the more Sello accurately matches your gastronomic profile.

📚 Editorial guides and lists — themed selections ready for any occasion, from all-you-can-eat to special dinners.

💾 Save to lists — organize where you've been and where you want to go, your way.

✍️ Record your visits — rate, add photos and personal notes, and build your gastronomic history.

👥 Community — follow people you follow, see what they're rating, and check the community ranking.

Who is Sello for?
For those who enjoy good food and want to transform each discovery into part of their own story — not just another restaurant on the list.

Where it works
Made with a focus on São Paulo, the gastronomic capital of Brazil. New cities will be added as the curation process becomes truly complete.

Sello is in its initial phase and access is by invitation only. Join the waiting list through the app and secure your spot.

Discover, record, and share the places that make a difference. Your culinary map starts here.

What’s new

Descubra restaurantes com curadoria de verdade, explore o mapa, salve seus favoritos, registre suas experiências e acompanhe a comunidade. Bom apetite!