Selma – investment assistant

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About this app

Selma is your digital investment assistant. With Selma’s guidance you can do the right things for your money.

**Selma Android app**

In the Selma Android app, you, as a Selma investor, can
- Safely log into your account and access your investments
- See your overall balance on the investment and pillar 3a account
- Check on your products and transactions
- See how much you can still add to pillar 3a
- Switch between Dark and Light mode
- Access your Selma account details

Not an investor at Selma yet? Sign up at to get your account set up in minutes!

**About Selma**

- Chat with Selma to give her insight into your financial big picture
- Get an individual plan for investments and pillar 3a based on current life and money situation
- Learn how much to keep in cash
- Understand how much to start investing and how to set up a savings plan

- Open your investment account via a video call to verify your identity
- Secure video verification is handled by one of the leading verification experts IDnow
- Add your pillar 3a account in only a few clicks

- Get a global investment plan that fits your life starting 2’000 CHF
- Start investing into your pillar 3a with 500 CHF

- Learn everything you need to know in Selma’s app to start
- Access personal advice from Selma’s finance experts
- Request a checkup of your situation if you’d like to learn more or get better insights into your plan
- Join webinars and an email course on investing (coming soon!)

Lean back and enjoy the benefits of your digital investment assistant.

- Keeps an eye on the markets 24/7
- Measures over and undervaluations over the long-term to manage how much risk you take
- Adjusts your investments based on automated calculations when markets shift
- Tweaks your investments based on the sum you invest and when your life situations changes

Selma’s pricing depends on your invested sum + product costs.

Under 50’000 CHF – 0.68% per year
50’000 – 150’00 CHF – 0.55% per year
Over 150’000 CHF – 0.47% per year

Calculate your fee on Selma’s website:


You get your accounts at Saxo Bank (Switzerland) and VZ Vermögenszentrum in your name, where your money will be secure. Selma and you manage your money via the Selma web and mobile app.


Selma’s contributor community shapes how the Selma web and mobile apps develop. Join the email list and Facebook group to get invited to online UX tests, take part in survey, simply submit feed or join a discussion in the group. Help us unpack the blackbox of investing.


Selma has more than 200 5-star Google ratings and has one multiple awards of finance bloggers and online magazines in Switzerland.

Selma does a great job at making investing accessible to newcomers and holistically looking at the bigger picture to building wealth. By factoring in budgeting, pension planning and an investment plan into a single platform, they differ from the competition and are more than ‘just another’ robo-advisor.

For support and tips, please reach out via live chat on or send an email to!
Updated on
Feb 1, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info and Financial info
This app may collect these data types
Personal info, Financial info and 3 others
Data is encrypted in transit
You can request that data be deleted

What's new

Advice on how to invest your savings

From now on, you get personalized recommendations on how to invest your money – directly in the Selma app. Selma explains how inflation impacts you and what happens if you would invest a part of your savings.

You then get a detailed recommendation on how much to invest right away and how much to invest monthly to get the most out of your money.

This feature will be shown only if a recommendation suits your financial situation.