TRU Finance

Financial Technologies SAE

About this app

TRU: Redefine Financial Freedom

TRU is your ultimate financial partner, designed to put flexibility and control at your fingertips.


With TRU, you can customize your financial experience, whether it’s planning your payments, managing purchases, or exploring exciting deals—all while enjoying a seamless and secure app.



TRU FLEX: CHOOSE YOUR ZERO
The game-changing feature enables you to choose how to pay.
Whether you prefer zero down payment, zero interest, or zero fees, TRU Flex empowers you to create a payment plan perfectly aligned with your needs.

SHOP FROM EGYPT’S TOP MERCHANTS
Access a diverse network of trusted merchants across Egypt. Whether you’re shopping for everyday essentials or high-value items, TRU connects you to the best deals and experiences.

EFFORTLESS SCAN AND PAY
Simplify your checkout process with TRU’s easy scan-and-pay feature.
Complete your transactions quickly and securely with just a few taps.

DAILY EXCLUSIVE OFFERS
Save more every day with new deals and promotions tailored for you.

Manage your finances the right way.. It’s not right unless it’s TRU!

Download TRU now


Under supervision and regulation of FRA
Consumer Finance License Number 36, year 2022

Ratings and reviews

very hard to detect ID photos and must retry 100 time and no way except closing app

It's so difficult in this application to take selfie with ID, with its detection way that (always) fail after long time for auto-detection!!! Taking or upload pictures to ID card and face ( separately, in 2 steps ) will be easier, faster and successful Also, cancelling credit request, edit the needed credit sum and deleting my account MUST be available! This's ABC in any application!!!

it was easy this time to do everything thanks TRU

What’s new

- Fix minor bugs
- Enhancements all over the app