Proxima SFA – Field Sales

Sterison Technology Private limited

About this app

Proxima SFA is an AI-powered Sales Force Automation app built for FMCG and CPG companies to simplify, track, and optimize field sales operations. With a mobile-first design and powerful back-office dashboard, it helps distributors, manufacturers, and sales teams improve productivity, visibility, and revenue growth.

Key Features of Proxima SFA (Sales Automation App):

• 📍 AI Route Planning – Optimize daily sales routes for field executives.
• 🛒 Sales Order Management – Manage pre-sales, van sales, distributor orders, and deliveries.
• 🧾 Billing & Collections – Generate invoices, record payments, and track outstanding amounts.
• 📦 Distributor Management System – Monitor stock, truck loading/unloading, and crate returns.
• 📊 Sales Dashboards & Reports – Real-time insights into sales performance, KPIs, and team productivity.
• 🕒 Offline Support – Field sales app works even without internet connectivity.
• 🗺️ Sales Team Tracking – GPS-based geo-tracking with visit verification and off-route alerts.
• 📷 Store Surveys & POSM Tracking – Capture photos, conduct compliance checks, and track in-store execution.
• 💡 AI Sales Insights – Predictive analytics to forecast demand and improve decision-making.

Why Choose Proxima SFA?
✅ Quick setup in just 30 minutes
✅ Affordable subscription plans for small & large sales teams
✅ Designed for FMCG & CPG distribution businesses
✅ Scalable solution with cloud-based performance

Whether you are a sales manager, distributor, or FMCG company, Proxima SFA is the perfect field sales app to streamline sales automation, improve customer engagement, and maximize efficiency.

👉 Empower your team with Proxima SFA – the all-in-one Sales Force Automation app for FMCG/CPG businesses in India and beyond.

What’s new

Added receipt printing support for 58 mm and 80 mm printers
Introduced price modification control via configuration (enable/disable as needed)
Performance improvements and minor bug fixes