Sweet Karam Coffee

Sweet Karam Coffee

About this app

The Birth of an Idea - To Create 'Experiences' of Taste with Tradition

October 2015: On a rainy day in Chennai, we, a group of cousins & also avid foodies from a South Indian family were craving for some authentic murukku. We were surprised to find there were NO authentic south Indian snacks on any of the retail shelfs or the snacking shops. We wanted something that was close to homemade, not made of palm oil & preservatives & something that resonated with the memories of our grandmother's preparation.

On the other hand, we had several talented home-chefs in our own family struggling for a voice that would empower them & a hand that would provide them with the financial independence.

We realized we had a huge problem to solve, a purpose to achieve. Along with our family of expert home chefs, we decided to bring these products online with the Mantra ‘Go online for Tradition’. We dug into the recipes of our grandmother’s kitchen & curated them just the way she had prepared - Founding Family, Sweet Karam Coffee.

Present: What started as a small initiative, an experimentation in our kitchens of Madras has now evolved into a Global South Indian food brand serving 1L+ customers.

The 3 Ps that drives us...

1) A Passion for Culture & Cuisine

Born in a south Indian foodie family, we wanted to take the richness of this cuisine & culture globally. We wanted to make Authentic south Indian food as an experience to create memories & stories. #ExperienceSouthIndia

2) Provide Clean, Authentic , Home Food experience

We were inspired from our earlier generations where the entire family stayed together & ate together, where food was one big binding factor. Home Food is always authentic, clean and prepared with a lot of emotional connect and happiness! We wanted to re-create Good Food with Great Memories binding families. #ExperienceHome

3) Helping the entire ecosystem

There are several small-scale entrepreneurs whom we call ‘homepreneurs’ , a large portion of them being the women talent we’re empowering through this mission of taking the south as far as we can! There’s a plethora of untapped regional potential we plan to tap in times to come. #PowerToEmpower

On a 'G.R.E.A.T' Mission

G- Globalize - Take our regional Indian delicacies to the global food map

R - Revive- Bring back our lost 'Food' prints with experiences of history & emotions of home-food

E - Empower- Empower an entire ecosystem of small farmers & homepreneurs

A - Authenticity - Provide authentic taste prepared with homely ingredients, just like our Grandmother’s Preparation.

T - Transform - Innovate Traditional Snacking with contemporary Twist

We hope to be your one-stop south Indian ‘clean’ packed food destination. For those looking for a blend of authenticity with health, our palm-oil FREE & preservative FREE products, we're just a click away!

Ratings and reviews

"I've been using this app for a week, and it's been a disaster. The interface is clunky, the features are buggy, and the customer support is non-existent. I've experienced constant crashes, and the app fails to deliver on its promises. Don't waste your time and money on this terrible app. 1/10 would not recommend."

These guys are complete scammers! After I received an “out for delivery” message, no one bothered to call me. When I contacted customer care, they promised delivery by the next day at 12 PM—nothing happened. I called again, and they said it would arrive by 3 PM—again, no one showed up. When I called yet again, they assured me it would be delivered by 5 PM. But then the courier team told me they have no service in my area, and I’d have to travel 30 km to pick up my order.

These genuine and high-quality products are a game-changer. The desi ghee is so pure and has become my all-time favorite. I've tried various desi ghee brands but was disappointed each time, until now. This ghee has the same taste, texture, and aroma that my maternal grandmother's used to have. Thank you for the excellent service. Please maintain this quality even as you grow. P.S: Please make a 500 gm or 1 kg pack of desi ghee, so that I can eat more and more and more 😋