The First Thirty

ARCTexas

About this app

Learn to make your ideas land
People decide whether to listen to you faster than you think.
First Thirty is a practical communication and persuasion app built around one simple truth:
If you lose your audience early, nothing else matters.
Created by a championship debater and communication studies author, First Thirty trains you to recognize why people stop listening — and what to do about it — before attention is gone.
This is not academic theory.
This is real-world persuasion, taught clearly and efficiently.

What You’ll Learn
First Thirty is built around 30 essential persuasion questions, organized into three powerful categories:
Diagnosis
Learn to identify what’s actually wrong when an argument fails.
• Why good ideas don’t get traction
• Where audiences disengage
• What skeptics notice first
Construction
Learn how to build arguments that are clear, relevant, and persuasive.
• Turning facts into reasons
• Making claims feel obvious instead of arguable
• Structuring ideas people remember
Clash
Learn how to respond to resistance without escalating conflict.
• Handling objections calmly and strategically
• When to concede — and when not to
• Turning disagreement into momentum
Each question includes:
• A clear explanation
• Practical examples
• Strategic insight drawn from real debate and communication experience

Included Learning Tools
✔ Interactive Flashcards
• Instantly review any question
• Bookmark key insights to revisit later
• Build persuasion instincts through repetition

Full Audiobook Included
Why Aren’t People Listening to Me?
Listen directly inside the app and connect the ideas to the flashcard framework.
Full eBook Included
Read the complete text at your own pace, with the ability to move seamlessly between reading, listening, and practice.

Who This App Is For
• Professionals who want to communicate more clearly
• Educators, leaders, and speakers
• Students of speech, debate, and rhetoric
• Podcasters, preachers, presenters, and managers
• Anyone who has ever thought:
“I know I’m right — why isn’t this landing?”
No debate experience required.

Why First Thirty Is Different
Most communication apps focus on:
• Scripts
• Buzzwords
• Performance tricks
First Thirty trains judgment:
• What matters now
• What to say first
• What to leave unsaid
It teaches you how experienced debaters and communicators think — without requiring jargon, flows, or formal competition rules.

Start Strong. Be Heard.
Your best ideas deserve a chance.
First Thirty helps you make the most important moments count —
before attention is gone.

Optimized for Phone or Tablets

What’s new

Created an instructions dialog