Véhi'Pub is an innovative advertising platform accessible on mobile and web, allowing businesses, associations, and organizations to broadcast their advertising campaigns on the vehicles of volunteer private individuals.
The principle is simple: drivers registered on the platform can apply to advertising campaigns offered by advertisers. In exchange for displaying an advertisement on their vehicle for a specified period, drivers receive payment determined by the advertiser. For advertisers, Véhi'Pub represents a new local, mobile, and real-world advertising medium. The platform allows users to select geographic areas, vehicle profiles, and driver criteria to effectively target campaigns. For drivers, Véhi'Pub offers the opportunity to monetize their daily commutes by participating in paid advertising campaigns, without permanently modifying their vehicles.
The platform offers, in particular:
• creation and management of driver accounts;
• creation and management of advertiser accounts;
• publication and monitoring of advertising campaigns;
• Campaign applications;
• Management of registered vehicles;
• Verification of advertising display installations via photographs;
• Administrative and operational campaign monitoring;
• Driver compensation management;
• Statistical and analytical tools for advertisers;
• An administration area for overall platform management.
Some features may integrate automated systems or artificial intelligence technologies to facilitate verifications, improve the user experience, combat fraud, and optimize service performance. Véhi'Pub is operated by CHLVT SAS and aims to offer a modern, accessible, and measurable advertising solution, creating income opportunities for drivers while providing advertisers with tangible public visibility. Véhi'Pub is available internationally, subject to applicable regulations in the respective countries.