Vekts Analytics

Miguel Mazarío

About this app

Vekts Analytics brings together the metrics that truly matter for your ecommerce business in a single app: sales, actual profit, advertising, and customers, with up-to-date data explained clearly.

Connect your store and advertising channels and stop jumping between dashboards, spreadsheets, and tabs. Everything is centralized, with easy-to-read graphs and comparisons by period.

📊 Executive Dashboard
See your key KPIs at a glance: revenue, orders, average order value (AOV), net profit, return on ad spend (ROAS), and margin rate (MER). Compare any period to the previous one and identify trends instantly.

💰 Actual Profit (P&L)
See your true profit, not just revenue. Vekts Analytics deducts product costs, commissions, shipping, and advertising expenses to show your margin and net profit, with daily updates.

📈 Advertising and ROAS
Bring together the performance of Meta Ads and Google Ads in one place: spend, attributed revenue, ROAS by channel, and combined ROAS (MER). Understand which channel contributes and how your investment is performing.

🤖 Campaign Intelligence
The app analyzes your campaigns and gives you actionable insights: scale, maintain, wait, or pause, with a confidence level for each decision. Includes a simulator to estimate the impact before changing your budget.

👥 Customers and Retention
Analyze LTV, CAC, and the LTV:CAC ratio, as well as retention by cohort and sales by country. Discover the value of each customer and where your best traffic is coming from.

🛍️ Products and Traffic
View your best-selling products, their margins, and the evolution of your store's traffic and conversion rates.

🔔 Alerts and Reports
Receive notifications when a metric spikes or drops and generate clear reports to review your business whenever you want.

🔌 Connections
Integrate your ecommerce and advertising in just a few steps:
- Shopify
- PrestaShop
- Meta Ads (analytics)
- Google Ads

Coming soon: WooCommerce, TikTok Ads, and Pinterest Ads.

⚡ Ideal for
Online store owners, ecommerce managers, media buyers, and agencies who want to make data-driven decisions about profit and advertising, without setting up complex dashboards.

Vekts Analytics transforms your store and ad data into actionable insights to grow your business profitably.

Note: Vekts Analytics is an analytics tool. You need an account and to connect your own ecommerce and advertising platforms. Meta is used as a read-only analytics channel.

What’s new

Primera versión pública de Vekts Analytics.