Your phone already has a camera. Now give it a personality.
WhatIsThat turns your camera into Your Camera Pal — a curious companion that sees what you see, reacts with personality, explains what caught its attention, answers your questions, and gets curious about what you should show it next.
Take a picture of something ordinary.
Your camera might explain it.
Take a picture of something weird.
Your camera might have opinions.
Show it your collection, your food, a bug you found outside, a strange gadget, a piece of art, your car, something growing in the backyard, or whatever random thing made you stop and wonder:
“What the hell is that?”
And unlike your normal camera, this one doesn’t just save the picture and shut up.
It reacts.
It gets curious.
It asks to see more.
And over time, it starts becoming a record of the interesting things you’ve noticed in the world.
🎭 Pick Your Camera’s Personality
Your Camera Pal doesn’t have to sound the same every time.
Choose the personality that fits your mood:
• Normal — smart, natural, and conversational
• Funny — observational humor and playful reactions
• Mean — more attitude, less politeness
• Uplifting — positive, encouraging, and curious
• Unhinged — completely uncensored chaos
Same world.
Very different camera.
👀 Show It Something. See What Happens.
WhatIsThat isn’t designed to end every experience with one answer.
Your Camera Pal can notice something interesting and send you looking for the next thing.
Maybe it wants another angle.
Maybe something in the background caught its attention.
Maybe your shelf looks suspiciously interesting.
Maybe it wants to see the weirdest thing sitting next to what you just photographed.
One snap can turn into a visual conversation.
🌎 Point It at Almost Anything
Explore:
• Plants and flowers
• Animals and bugs
• Food and drinks
• Cars
• Art
• Architecture
• Collectibles
• Shopping finds
• Shells
• Everyday objects
• Text
• And all the random stuff life puts in front of you
Or leave it on Everything and let your Camera Pal figure out what you’re showing it.
💬 Ask About What You See
Curious about the photo?
Ask.
Find out what something is used for, why it looks unusual, whether it’s valuable, what makes it interesting, where it came from, or whatever else pops into your head.
📍 Build a History of the Stuff You Notice
Save your snaps and revisit the things that caught your attention.
Trips. Collections. Strange discoveries. Random objects. Things you almost walked past.
Your normal camera remembers the photo.
Your Camera Pal remembers the discovery.
🔊 Listen Instead of Reading
Turn on voice playback and hear what your Camera Pal has to say while you’re exploring.
✨ The Camera Is Just Getting Started
WhatIsThat is built around a simple idea:
What if your camera felt a little more alive?
Not another camera app filled with filters.
Not another boring tool that gives you a label and sends you on your way.
A camera with curiosity.
A camera with memory.
A camera with a personality.
Take your Camera Pal somewhere interesting.
Point it at something.
See what it has to say.
Snap anything. Your camera reacts, explains, and talks back.