myWiDEN

The Business Council, Inc.

About this app

WiDEN is a business discovery and registry app designed to connect users with minority-owned and diverse businesses across Wisconsin. Whether you’re looking to support local entrepreneurs or grow visibility for your own business, WiDEN creates a more inclusive local economy—one search at a time.
Built to highlight businesses owned by people from underrepresented backgrounds, WiDEN makes it easy to discover, support, and uplift diverse communities statewide.

Top Things You Can Do with the WiDEN App:

Discover Diverse Businesses
Search for minority-owned businesses across Wisconsin by category, location, or keywords.

Support Local Communities
Intentionally shop and partner with businesses owned by people from diverse cultural, racial, and ethnic backgrounds.

Explore Wisconsin-Based Listings
Find businesses rooted in Wisconsin—from major cities to smaller local communities.

Search by Business Type
Browse food, retail, professional services, creative services, wellness, and more.

View Verified Business Profiles
Access business details including location, description, and contact information.

Register Your Business
Minority-owned businesses can sign up directly to be listed in the WiDEN business registry.

Increase Business Visibility
Help your business get discovered by customers actively seeking diverse vendors.

Build Economic Equity
Contribute to a more inclusive business ecosystem by supporting equitable access and representation.

Who WiDEN Is For:

• Consumers who want to intentionally support minority-owned businesses
• Community members looking to shop local with impact
• Minority and underrepresented entrepreneurs seeking greater visibility
• Organizations searching for diverse vendors and partners
• Anyone who believes local economies thrive when opportunity is shared

Security & Privacy You Can Trust

WiDEN respects user privacy and collects only what’s necessary to support business discovery and registration. Business information is shared voluntarily by owners. Personal data is protected using industry-standard security practices.

Why Users Love WiDEN

WiDEN is simple, purpose-driven, and community-focused. Users value how easy it is to find diverse businesses in one place—and business owners appreciate having a dedicated platform to be seen, supported, and celebrated.

Discover. Support. Grow Wisconsin Together.

What’s new

Release version