The MICE and tourism industry continues to grow, many new hotels have sprung up. However, despite the growth, hotels are still having difficulties in promoting and increasing their sales through direct booking.
There is a distance between the hotel and potential customers. Prospective consumers get little information about hotel services, this is because there is no media that can connect the hotel with their prospective customers directly.
Even though the hotel has a website, according to a survey of 122 people, about 55% of them have difficulty getting information through the hotel's official website.
Currently, prospective customers can only connect with hotels through Online Travel Agents, where they only focus on booking rooms to stay overnight. Even though there are still many services such as FnB, Meeting Room, Gym, Spa, Venue and Wedding Venue.
Dailyhotels wants to be a platform that can connect potential customers and hotels directly. Therefore, the focus of Dailyhotels is to reach as many hotels as possible to become partners and to have an impact on the sale of hotel services by direct booking.