THE FEED

Landesanstalt für Kommunikation Baden-Württemberg

About this game

THE FEED - Immerse yourself in the world of algorithms and artificial intelligence. Learn how your online activity influences your social media feed and what role algorithms play in your digital life.
As part of a large social media company, you take care of its users. Your goal? To keep users online for as long as possible by showing them targeted content that interests them. Observe how users react to different posts, collect data, and make smart decisions to maintain their attention.
In four chapters, follow different users – climate activist Elif, singer Mila, gaming streamer Leo, and an anonymous fan account. They are all connected by a mysterious event during Mila's concert. As you try to keep users online, you gradually discover more about the incident and how they are involved.
Are you ready to control other people's worlds? THE FEED!