Derby.Fish is a competitive sportfishing service and entertainment app in exclusive partnership with W.A.L.L.I.. The app’s primary purpose is to quickly take a picture of a caught fish, take a hero shot with the fish, and record a release video of the fish supporting the “CPR” sportfishing standard. Beyond its primary functionality to make submissions to derbies, users can also use the camera to post their fishing adventures to a feed. To participate in a competition, app users can purchase league memberships, derby entrances, rankboard tickets, and angling products. The Rank Page allows users to view their rank in the league, derby, and rankboards. Users have an editable profile where they can view posts, submissions, stats, and more.