• According to many world marketing studies, the humorous genre is the second most popular after the information among the audience of radio listeners.
• Pepper FM is a unique, unparalleled in Ukraine entertainment and information format. Emphasis is placed equally on humorous program content, and on popular music. Such a product is not perceived by the audience as a background. The ratio of programs and music in the daily segment is 50/50
• PEPPER FM presents the most complete collection of humor - the best jokes, anecdotes, excerpts from favorite comedies / cartoons, performances by comedians, various sections and programs. On Pepper FM you can hear sharp stories from the most popular TV programs - Comedy Club, Comedy Woman, Evening Quarter, Big Difference, Fine Ukraine. 5 times a day we invite children to visit Tanka and Sanka in the humorous program "Children's Pearls".
• at the same time PEPPER FM is up-to-date and reliable news, information inclusions and information analytics, presented mainly in an optimistic way by the Ukrainian news service
• Pepper FM has light popular music in most domestic artists. There is a place in our format for children's songs.
• PEPPER FM is a 24-hour source of positivity that has replaced the weekly Ukrainian printed humorous publication PEPPER!
• The audience of the radio station is represented mainly by socially active men and middle-aged women.
• It is proven that all people smile in the same language. Stylish radio "Pepper FM" unites the audience of Ukraine on its FM waves and helps to overcome borders, because a smile is the shortest distance between people.