4Loyalty Merchant App
The 4Loyalty Merchant App is designed for businesses that want to create and manage their own customer loyalty program.
It functions as the management tool (admin/business side) allowing the store owner to interact with their customers (who likely use a corresponding client app, e.g., "4Rewards").
🎯 Core Purpose
The app allows businesses to build customer loyalty through points or stamp systems, create marketing campaigns, and track their performance.
🛠 Key Features
1. Loyalty System:
- Points: Set points per euro ratio (e.g., 1€ = 10 points).
- Stamps: Digital stamp card (e.g., "Buy 10 coffees, get 1 free").
- Rewards: Define gifts and offers that customers can redeem.
2. Customer Management & Transactions:
- QR Scanning: The store owner scans the customer's QR code to add points/stamps or redeem rewards.
- Manual Entry: Ability to find a customer by phone number if they don't have their mobile with them.
- Reviews: View and respond to reviews left by customers.
3. Marketing Tools & Campaigns:
- Campaigns: Create promotional actions (e.g., Offers, Discounts).
- Targeting: Send campaigns to all customers or specific groups (segments).
- Birthday Automations: Automatic sending of gifts or wishes on customers' birthdays.
- Scratch Cards: Fun "Scratch" feature for random gifts, e.g., on birthdays.
- Flyers: Create promotional flyers.
- Referral: "Invite a Friend" system with two-way rewards.
4. Business Management (Settings):
- Profile: Edit logo, details, and opening hours.
- Location: Set store location on the map (Google Maps).
- Subscription: Monitor the business's subscription status to the service.
- Reports: Transaction and performance reports.
5. Technical Characteristics:
- Supports Greek and English.
- Features Light & Dark Mode.
In summary, it is a complete CRM and Loyalty tool for small and medium-sized businesses that want to digitize their relationship with their customers.
For businesses that want to manage their own loyalty program