Fia

Xade

About this app

Fia is India's next-generation video commerce platform where shopping feels as engaging as social media. Discover products through short videos and live sessions, interact directly with Content Creators, and buy with confidence—all in one seamless experience.

Forget endless scrolling through static product listings. On Fia, every product comes to life through authentic videos, live demonstrations, and real conversations.

Why Fia?

🎥 Watch Before You Buy
Explore products through engaging short videos and live shopping sessions from trusted creators and brands.

🛍️ Shop Instantly
See something you like? Purchase it directly without leaving the experience.

💬 Chat With Creators
Ask questions, get recommendations, and receive real-time answers before making a purchase.

✨ Discover Products Naturally
Find trending fashion, beauty, gadgets, home essentials, accessories, and more through content you'll actually enjoy watching.

❤️ Follow Your Favourite Creators
Stay updated with creators whose style and recommendations match your interests.

🔴 Live Shopping Experiences
Join live sessions to see products in action, interact with hosts, grab exclusive offers, and shop instantly.

🔍 Personalised Feed
Receive product recommendations based on your interests, making discovery simple and enjoyable.

📦 Trusted Shopping Experience
Browse products, compare options, place orders securely, and track your purchases with ease.

For Shoppers
Discover products through videos instead of static images.
Ask questions before buying.
Shop directly from live streams and short videos.
Follow creators you trust.
Stay updated with new arrivals and exclusive launches.

For Creators:
Turn your influence into income by recommending products you genuinely love. Build your audience, host live shopping sessions, engage with your community, and earn through commerce.

For Sellers:
Reach customers through creator-led content and live commerce. Showcase your products with engaging videos, connect with buyers in real time, and grow your business on a platform built for modern commerce.

Shopping is no longer just about searching. It's about discovering, connecting, and buying with confidence.

Download Fia today and experience the future of shopping through video.

What’s new

• Improved Discover experience and category browsing
• Better video playback in Feed and creator posts
• Enhanced creator profile and endorsement details
• General performance improvements and bug fixes