You're already buying it. Buy it from a woman.
The Switch sits beside you while you shop. Open the big online stores you already use, right inside the app. When a women-owned brand makes the same thing you're looking at, a card rises with her version, her price, and one button: Switch it. Tap it and you're on her own store — not a marketplace.
Every brand is verified women-owned: a real woman, a real company, checked by us before it ever appears.
Switch Day. Once a month, we all buy from the same woman on the same day. She notices.
Browse the whole catalog by category when you're not shopping, or share any product from any app to The Switch and we'll find the women-owned version.
No ads. We never sell your data.
The Switch is not affiliated with or endorsed by any store you visit in the app.
See the women-owned version of what you're shopping for. One tap to her store.