TheOptimizer is the mobile companion for your TheOptimizer account. If you run paid traffic on Meta, Google Ads, TikTok, Taboola, Outbrain, MGID, NewsBreak or any of the other networks we support, this is where you check in when you're away from your desk.
Open the app and you see the numbers that matter first: what you spent, what came back, and your real profit. Your tracker data (ClickFlare, Voluum and others) is matched with each network, so NET and ROI reflect actual revenue, not just what the ad platform reports.
From there you can go as deep as you need. Open a campaign to see its chart by day or hour against the previous period, then drill into its ad sets, ads, sites, keywords and search terms. Every metric your network and tracker report is one tap away.
When something needs fixing, you can do it right there. Pause or restart a campaign, change a budget or a bid, add tags, duplicate a campaign, or select several at once and update them together.
Your automation rules come with you too. See which ones are running, what they did today and this week, switch them on or off, and check exactly what a rule does before you link it to a campaign.
Copilot answers questions about your account in plain language, like "why did ROI drop yesterday?" or "which campaigns are losing money?", using your own data.
Notifications let you know when a rule acts, a budget changes, or something looks off.
Don't have an account yet? Tap "Explore" on the sign-in screen to try the whole app with sample data.
Track and manage your ad campaigns across every traffic source, on the go.