WorkMagic AI

WorkMagic Team

About this app

Growth doesn't stop at your laptop.

WorkMagic is the marketing measurement platform that takes the guesswork out of growth. The mobile app brings your incrementality-backed performance data with you, so you can keep track of which channels, tactics, campaigns, or even individual creatives are driving incremental performance across your entire business, including your online, marketplace, and retail channels.

EVERY KEY METRIC, THE MOMENT YOU OPEN THE APP
Our overview gives you an immediate download of top-level performance for all your key metrics: ROAS, blended sales, MER, CAC, profit on ad spend, new customer acquisition, and much, much more, all in one place.

DIVE INTO YOUR MEDIA MIX IN A COUPLE OF TAPS
• Find which ad channels are driving the highest ROI across every sale you make, from Meta, Google, and TikTok to CTV, affiliate, email, and emerging channels.
• Dive into the campaigns, ad sets, and creatives that are giving you cost-effective growth, and spot the ones quietly burning budget.
• Find out if your marketing efforts aren't just driving growth, but profitable growth.
• See the halo effect: how advertising on one channel lifts sales on another, across DTC, Amazon, TikTok Shop, and retail.
• Follow your geo incrementality tests from launch to readout and check measured lift wherever you are.

MEASUREMENT YOU CAN ACTUALLY TRUST
WorkMagic is built on Triangulated Measurement: establish truth with incrementality testing, then use it to power everything else.
• Geo incrementality testing - automated lift tests that prove real, causal impact. 98% of WorkMagic tests successfully measure lift, compared to an industry average of 70%.
• Omnichannel causal attribution - an attribution model calibrated by your own lift tests, capturing how every part of your marketing mix, from channel level to creative level, impacts all of your sales channels.
• Causal media mix modeling (MMM) - real-time media mix modeling calibrated with both historical data and incrementality test results, generating projections that land within 10% of actual performance.

BUILT FOR MODERN ECOMMERCE AND OMNICHANNEL BRANDS
Growth leaders, performance marketers, media buyers, founders, agencies, and finance teams use WorkMagic to align on a single trustworthy source of truth, so marketing and finance stop debating whose number is right and start deciding where the next dollar should go.

WHY BRANDS SWITCH TO WORKMAGIC
• Stop over-crediting platforms that grade their own homework.
• Work with incremental ROAS, incremental CAC, and true MER instead of estimates.
• Plan budgets along real revenue curves to hit profitability targets.
• Bring retail, marketplace, and offline data into the same measurement system as your paid media.

DATA THAT'S EASY TO CONNECT
Direct integrations with all major ad, CTV, marketing automation, logistics, and analytics platforms, plus retail and first-party data through S3, Snowflake, Google Sheets, and email.

NOTE: WorkMagic AI requires an active WorkMagic account. Sign in with your existing credentials to view your brand's data. New to WorkMagic? Visit workmagic.io to request a demo and talk with our measurement experts.

Learn more at https://workmagic.io

What’s new

First release of WorkMagic AI.

See which channels, campaigns and creatives drive incremental performance, from anywhere:

• Top-line view of ROAS, blended sales, MER, CAC and profit on ad spend
• Drill into channel, campaign, ad set and creative level reporting
• Halo effects across DTC, Amazon, TikTok Shop and retail
• Follow your geo incrementality tests and their measured lift

Requires a WorkMagic account to sign in.