The application stands as a new tool, structured for mobile technology, capable of ensuring effective, immediate and constant communication between the public administrator and the citizen.
Not only communication, but also interaction of citizens and tourists, through the various functions that will be examined in detail during the technical report.
Through the mobile tool, citizens will be able to take advantage of useful information on the municipal administration of the city, the most active associations in the area, commercial activities in the area and the most interesting cultural initiatives at any time and especially in any place.
In addition to obtaining information in real time, the citizen will be able to geo-locate their position in relation to the various points of interest that the Italian municipalities are rich in and calculate the fastest route to reach them; not only information and geolocation, but also specific contents concerning the point that aroused the interest of the citizen or tourist which will be discussed later and in detail (effective territorial marketing).
The three fundamental concepts on which the App rests are
· Concentration: all information is concentrated in a single device
· Immediacy: the mobile tool allows constant and efficient propagation of the Municipality's "news"
· Effectiveness: the possibility of reaching an important number of stakeholders.
The Municipality will be able to reach all categories through a new, technologically advanced communication tool:
· Service users
· Participants and organizers of cultural initiatives
· Companies / Associations / Youth Information