Hey Marketing is a digital platform that efficiently connects advertisers and advertising agencies. Beyond simple mediation, advertisers register advertising projects that fit their needs and budgets, and various advertising agencies submit proposals and estimates that match them, operating in a reverse auction format. Through this, advertisers can compare the strategies and prices of various agencies and make more reasonable choices.
Hey Marketing, designed to improve the asymmetric information structure and fixed agency-centered decision-making structure that commonly occur in the existing advertising industry, helps small and medium-sized brands and startups with limited advertising resources to more easily introduce effective advertising strategies.
In addition, advertisers can view information such as past performance cases, portfolios, and advertising performance of each agency within the platform, allowing them to make trust-based choices. It is also designed to enable systematic management of the entire advertising process, including project management and confirmation of results reports, even after the transaction.
Hey Marketing goes beyond simple matching and provides practical solutions to enhance transparency in the advertising industry and strengthen the marketing competitiveness of small and medium-sized businesses.