Influence

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Everyone
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Content rating
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About this app

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success
The Psychology of Persuasion
Updated on
May 4, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • No data shared with third parties
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  • No data collected
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  • Data is encrypted in transit
  • You can request that data be deleted

What’s new

➢ Day and Night Mode Added
➢ Last Read Option
➢ Book Mark Option Added
➢ Custom Reading Background
➢ Custom Text Size and Color
➢ Different App Themes options
➢ Book Summary Added
➢ Book best quotations Added
➢ Share with your friends