Chalo Chamba is an initiative by Deputy Commissioner Chamba for Tourism department Chamba to promote tourism in Chamba district.Under this initiative various new destinations and sports are identified.In addition to the possibilities of natural and religious tourism in Chamba district, adventure tourism also has good capabilities.There are many such tourist places in the district which are untouched in terms of tourism. The objective of the Chalo Chamba campaign is to make all such attractions accessible to tourists from home and abroad."
"Ever visited a new place and felt that it was always close to your heart? Ever loved a place from the world go? Well, if not then you need to visit Chamba. Every village of Chamba has a story that speaks through its streets, temples and age-old traditions, cuisine, art and crafts. River Ravi flow through Chamba and every rivulet rushes to meet them so as to spread the stories of remotest corners of Chamba to far-off lands."