Merchant

In-app purchases
21 reviews
Content rating
Everyone 10+
50K+
Downloads
Content rating
Everyone 10+
Mild Fantasy Violence
Users Interact, Digital Purchases
Learn more
Screenshot image
Screenshot image
Screenshot image

About this game

Merchant turns the real world into your trading empire. Explore the streets around you, claim real locations on a living map, and grow a network of settlements from a humble camp into a sprawling medieval power.

Trade is your weapon. Gather raw materials, craft them into valuable
wares, relics and luxuries, and play the market — buy low, sell high,
fulfill lucrative requests, or instantly sell goods for quick coin. Every
other player is a rival merchant chasing the same routes.

EXPLORE THE REAL WORLD
• Your city is the game board — discover and claim locations near you with GPS
• A living map of forests, mountains, rivers and rival territory
• Fog of war: uncover the world one step at a time

BUILD YOUR EMPIRE
• Found settlements and grow them from Camp to Selo to Burgh and beyond
• Construct buildings, raise your Might, and expand across districts, cities and regions
• Hire specialists — gatherers, artisans and scouts that widen your reach

MASTER THE MARKET
• A deep, player-driven economy with tiered commodities
• List goods at your own price, fulfill NPC requests, or instant-sell for fast gold
• Outsmart rivals and corner the trade

CONQUER & DEFEND
• Raise units, lay siege to rival strongholds, and defend your own
• Climb from unknown trader to mighty merchant lord

PLAY WITH — AND AGAINST — THE WORLD
• A persistent online world full of real players
• Greet allies, outwit thieves, and build your reputation

Free to play. Your realm awaits — how far will your trade routes reach?

Location-based gaming since 2010.
Your city is the map. Claim locations, build and rise to a mighty empire.
Updated on
Sep 4, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • No data shared with third parties
    Learn more about how developers declare sharing
  • This app may collect these data types
    Location, Personal info, and Device or other IDs
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

20 reviews
Niels Van Bun
June 23, 2026
Amazing game so far! Like the website says, no stress! Just explore and enjoy, trade and gather might. In-game purchases are optional, but do lead to P2W. You can just buy resources with money. That's the only downside for me.
Did you find this helpful?
Emphasis
August 19, 2026
Dank voor de review!
aydon Nielsen
September 6, 2026
so much fun. always a lot to do and goals to meet. I recommend getting your friends in on it as well and helping each other out.
Did you find this helpful?
Kit Williams
July 15, 2026
Its an easy going game, take your time and enjoy it. Been a nice change of pace, and glad its back.
Did you find this helpful?
Emphasis
August 19, 2026
Dat is de bedoeling inderdaad.

What’s new

A steadier hand at the counter.

• This update targets the crash some Android players hit when confirming a purchase, a build order or an upgrade.
• Buttons keep their width while they work.
Content rating
Everyone 10+
Mild Fantasy Violence
Users Interact, Digital Purchases
Learn more

App support

About the developer
Emphasis Holding B.V.
support@emphasis.nl
Amsteldijk Noord 7 1184 TB Amstelveen Netherlands
+31 6 20988872