393 reviews
Content rating
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About this app

Introducing Kupu, a Spark-sponsored app that uses the camera in your phone to instantly translate objects into te reo Māori.

Powered by Google technology and knowledge from the Te Aka Māori Dictionary, Kupu provides a new way to experience the language. It’s really easy to use – just take a photo of an everyday object (or upload your own) and see it translated in real time. You can save the translated image, share it or have another go.

As Kupu relies on the latest Machine Learning technology it may not get it right every time, but we’re working hard to improve it. You can help us by using the Translation Feedback feature to log any translations that don’t seem right.

We hope you enjoy using Kupu to explore the world of te reo Māori.

For a more comprehensive te reo Māori learning experience, check out http://maoridictionary.co.nz

Te Aka Māori Dictionary is a product of the life’s work of Professor John C. Moorfield (1943 – 2018). A humble and unassuming man of Pākehā descent, Prof. Moorfield was highly respected in the Māori community, and was affectionately known as Te Murumāra. Without John’s advocacy and dedication to the revitalisation of the Māori language we would not have such a comprehensive and rich resource to draw on.
Updated on
Apr 16, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
App activity and App info and performance
No data collected
Learn more about how developers declare collection
Data is encrypted in transit
Data can’t be deleted

Ratings and reviews

393 reviews
A Google user
March 13, 2020
It's kinda fun, is it a serious bit of kit for learning Maori, maybe if you want a point n shoot experience to learn the odd word from everyday objects.. It's censorship feature would be better if it simply said Can not find a word, As an example I took a photo of my dog and it censored it because she wasn't looking at the camera. I don't know if this ever up dates, but it has a suggestion function, as well as a link to a better data base, for example I made a suggestion for an Ottoman..
64 people found this review helpful
Ching-Ern Yeh
December 14, 2020
I love Kupu! It makes me curious and I always want to take pictures to know what I'm looking at in Maori. The only negative side is that the words are very specific. If you take a picture of a window, something like "glass" could turn up but not window. Still, it's good that there's a search bar. And I like doing Kupu stories. <3
24 people found this review helpful
A Google user
September 23, 2018
I think the range of kupu need to be updated as it is very limited. For example, I took a photo of a hair tie & it couldn't give me a word for it, so tried typing it, to no avail unfortunately. I do think the idea of the app is amazing, maybe use a different dictionary?
26 people found this review helpful
Spark New Zealand Trading Limited
October 8, 2018
Hi Milana, Kupu relies on the latest technology so it won’t get it right every time, but it’s constantly learning and improving. The team at the Te Aka Māori Dictionary is helping us address all the feedback that’s coming through the app, so please keep using it and let us know if you spot something that isn’t quite right.