The project is in agreement with EU policies, contributing to the harmonious and sustainable development of the partner LAG territories, of the rural environment in general, but also to the development and increase of the level of awareness of local identity through the sale/purchase of local products, made in the LAG territory. The origin of the products sold/purchased is thus guaranteed along with other characteristics such as quality, integrity, freshness, seasonality, uniqueness. The localized product acquires, in turn, identity and personality, being determined by a geographical area, certain traditions, varieties, breeds, raw materials used.