WhatShop helps to create and organize shopping lists. Frequently bought items can be stored in the system for fast access. The application monitors prices for smarter shopping and budget planning. One of the distinguishing features of the application is an ability to synchronize shopping lists between phones without using a server. It utilizes the proprietary e-mail synchronization protocol. An advantage of this approach is that no 3rd party can monitor your shopping activities and then sell the data to others or SPAM you. Even if you use public email servers, your data is safe from spying. This is the first version of the application and developers have big plans to enrich the application with many smart features making it an incredible shopping tool to help you shop efficiently thus saving time and providing the lowest prices. There is also plan to integrate it with WalletWizz.