Yandex.Metrica is a tool for evaluating site traffic, analyzing visitor behavior and advertising effectiveness. The metric works according to the traditional principle of Internet counters: the code set on the pages of your site records each visit, collecting data about it. For Yandex.Direct and Yandex.Market advertisers, Metrica allows you to answer the question of what is happening on the advertised site after clicking on an advertisement and provides tools for analyzing the attracted audience in various sections to identify the most effective advertising media.
The application for Android "Yandex.Metrica" allows you to receive statistics from the Yandex.Metrica service directly to your device.