Shea is a hair journal made for Black women — for the coily, kinky, and curly natural hair that mainstream beauty apps treat as an afterthought.

Built by Black women, for Black women. We were tired of generic hair advice that didn't speak to our crowns, our rhythms, our products. So we built the app we wished existed.

Anyone with textured hair will find Shea useful — but we built it for Black women first.

— WHAT SHEA DOES —

Read your hair.
Snap a photo and Shea reads moisture, breakage, elasticity, porosity, and scalp care — calmly, in plain language. Not medical advice, just honest observations.

Build your wash-day ritual.
Personalized routines for your hair type, your goals, your rhythm. Cleanse, condition, style — or just lazy mode. We honor your pace.

Hold your stash.
Every product in your collection, tracked. Get porosity-aware matches, scan ingredient labels, and remember why you loved (or didn't love) each one.

Bring your people in.
Shea Circles are private invite-only groups of 2–9 Black women cheering each other on through wash days, length goals, and the occasional bad-edges week. Joining a Circle is free for everyone. Creating one is Premium.

Set your goals.
Track length retention, edges, moisture, scalp care — whatever matters most to your hair journey.

— WHAT'S FREE VS PREMIUM —

FREE
• 5 hair scans per month
• Wash-day timer + step tracking
• Joining a friend's Circle with an invite code
• Hair goal setting + progress timeline
• All routines and stash tracking

PREMIUM
• Unlimited hair scans
• Ingredient label scanner
• Today's Picks — personalized recommendations from your own stash
• Trend analysis across weeks and months
• Creating your own Circle (2–9 people)
• Watermark-free recap card

— A NOTE FROM LILIE, FOUNDER —

I'm a Black woman with 4B hair. I've been told my hair was "unprofessional," "too much," "needs taming." Shea is the opposite of all of that. It's a quiet space for Black women to track our hair the way it actually is — and to celebrate it.

For us. By us. Always.

— PRIVACY FIRST —

Your photos are yours. We don't sell your data. Ever. Hair photos are processed by LLM for analysis (disclosed in our privacy policy). Account and data deletion is one tap away in Settings → Privacy → Delete account.

Auto-renewable subscription details:
Shea Premium subscriptions auto-renew at the chosen billing period
unless cancelled before the end of the 1 week free trial. Manage
or cancel anytime in your Play Store account settings. The 1 Week
free trial converts to a paid subscription automatically; you can
cancel any time during the trial to avoid being charged.

MELANIN

Additional Information