SOFT (Sales @ Our Finger Tips)

SOFT is a next-generation Secondary Sales and Field Force Management platform designed specifically for Pharma, Healthcare, and FMCG organizations. It digitally connects distributors, field teams, and management into one powerful ecosystem, delivering complete visibility and control across the entire sales lifecycle.

1. Purpose & Value

SOFT helps businesses eliminate manual processes, reduce paperwork, and streamline secondary sales operations. By automating reporting and delivering real-time insights, sales teams can focus more on selling, while management gains accurate, actionable data to drive smarter decisions.

Key Features & Benefits:

Unified Sales Ecosystem
1. Seamlessly bridge the gap between distributors, field representatives, and leadership
2. Centralized data for faster collaboration and execution

Field Force Productivity
1. Simplified daily activity tracking
2. Optional GPS-based and facial verification attendance
3. Reduced administrative burden for sales teams

Real-Time Insights & Dashboards
1. Live dashboards for sales performance monitoring
2. Territory-wise performance tracking
3. Distributor and product-level visibility

Secondary Sales & Demand Intelligence
1. Accurate secondary sales tracking
2. Demand forecasting to improve planning and inventory management
3. Support for strategic marketing and promotional decisions

Performance Monitoring & Reporting
1. Actionable insights for management
2. Customizable performance dashboards
3. Automated, error-free reporting

Smarter Decision-Making
1. Data-driven insights to identify growth opportunities
2.Improve execution efficiency across territories
3.Faster response to market demand changes

SOFT brings together strategy, execution, and intelligence into one easy-to-use platform. Whether you are managing a growing sales force or a complex distributor network, SOFT empowers your organization to move faster, decide smarter, and grow stronger.

Designed with flexibility and scalability in mind, SOFT adapts to your business needs—helping you achieve higher productivity, better visibility, and sustainable sales growth.

SOFT – Put your sales power right at your fingertips.

Airavad Web Solutions

Additional Information