CrewLAB: The Coaching Software That Builds Great Teams

Built by coaches, for coaches.

CrewLAB is sports team management software for rowing, swimming, and running programs that want to spend less time on logistics and more time with their athletes.

Used by 2,000+ teams — from high school clubs to D1 universities and national team programs. Endorsed by USRowing, USA Swimming, Rowing New Zealand, and Rowing Canada. SafeSport and MAAPP compliant by design.

WHAT IS CREWLAB

CrewLAB pulls scheduling, team chat, training, lineups, video review, wellness check-ins, and team culture into one app — replacing the patchwork of GroupMe, Google Sheets, email chains, and sticky notes most teams run on today.

It's built specifically for rowing, swimming, and running. We know splits, heart rate, pieces, and training zones. CrewLAB is made for endurance sport, not the NFL.

WHO IT'S FOR

— Head coaches losing 8+ hours a week to admin instead of coaching
— Programs juggling three or four apps that don't talk to each other
— Coaches who want their team to feel like a team, not a roster
— Clubs and schools that need SafeSport-compliant messaging by default
— National team programs and high school novice squads alike

WHAT COACHES DO IN CREWLAB

— Run practice with a clear plan everyone can see
— Build lineups in two minutes, not twenty
— Send announcements that actually get read
— Track training, attendance, and athlete wellness in one place
— Share video, workouts, and feedback with the whole squad
— Keep parents in the loop without handing out personal phone numbers
— Build a culture athletes want to be part of

FOR ROWING TEAMS

Lineups, erg scores, water sessions, and crew chemistry — all in one app. Endorsed by USRowing, Rowing New Zealand, and Rowing Canada. Used by national team programs and high school novice squads alike.

FOR SWIM TEAMS

Practice plans, set tracking, meet logistics, and team chat that's safe for under-18s. Endorsed by USA Swimming.

FOR RUNNING TEAMS

Workouts, splits, weekly mileage, and the kind of team feel that keeps athletes coming back season after season.

WHY COACHES SWITCH

Most coaches lose 8+ hours a week to admin that has nothing to do with coaching. They run their team on a stack of GroupMe, Google Sheets, email chains, and sticky notes — until something falls through the cracks at the worst possible moment.

CrewLAB pulls the whole stack into one app that's safe, fast, and built for how a sports team actually trains. No more lost messages. No more lineup chaos the morning of a race. No more feeling like you're doing admin instead of coaching.

THE PROOF IS IN THE NUMBERS

Athletes use CrewLAB more after a month than after a week. Our Day 28 retention is higher than our Day 7 retention — something almost no consumer app can say. 39% of our active users open CrewLAB every single day. That's the engagement profile of a habit app, not a team management tool — and it's because team accountability compounds.

WHAT COACHES AND ATHLETES SAY

"A game changer for how my rowing team connects on and off the water."

"Really good for team bonding. The interactive and competitive style of CrewLAB makes it fun to stay connected with teammates and coaches."

"Fantastic team management app. Easy to sign up for practice, and I get positive feedback from my teammates whenever I finish a workout."

BUILT BY PEOPLE WHO STILL COACH

CrewLAB started because a few of us were coaching teams and got tired of running them on GroupMe, sticky notes, and a shared Google Sheet that nobody could find. We're coaches, athletes, and a few Olympians who got involved along the way. We still run practice every week. We build the things we wish we'd had on the pool deck, in the ergo room, and on the start line.

Start a free team. Your athletes will tell you whether it's working — they always do.

CrewLAB

Additional Information