Two out of three Flemish people (64.6%) say that they use their smartphone at least one hour a day. Moreover, 14% of them estimates that they use their device at least five hours a day. At least, that's what they assume, because these numbers are based on their own assessment, not on the actual, measured use.

That is exactly where mobileDNA wants to help you: a clear insight into your own smartphone use. Which applications do you use? And for how long? MobileDNA offers you a 'diagnosis' of your smartphone use. Objective statistics and detailed reports, clearly displayed. That is your mobile DNA.

_MOBILE DNA: A MIRROR OF YOUR SMARTPHONE USE_
The application is meant as a mirror of your smartphone use. It is up to you to determine whether you want to adjust your use. This mirror consists of your usage statistics and a mobile diagnosis.

MobileDNA gives you more insight into your use statistics, such as:
- The number of applications you use
- How much time you spend on those apps, on average per day
- The moment(s) you use your smartphone most (time of day or weekday/weekend)
- The average number of notifications you receive per day
- The number of times you check your smartphone, along with the number of times you did not open an app
- Top 5 apps with the proportion (%) of your total smartphone time and number of smartphone checks

MobileDNA also provides you with a mobile diagnosis:
- Are you a diffuse or concentrated user?
- Are you a compulsive or conditioned user of your smartphone or of a particular app?
- Do you show (triggered) locked-in behavior?
- Are you a creature of habit?
- Do you show a splintered or blocked app use?
- Do you have a mobile biorhythm?

_ SCIENTIFIC PURPOSE_
MobileDNA is an application developed by Ghent University (research group for Media, Innovation and Communication Technologies, imec-mict-UGent) and was developed within the Kop Op-campaign that investigates the relation between people and their smartphone.

Ghent University never shares or sells your information (promise!). You can read the general terms and conditions https://www.ugent.be/mict/en/research/mobiledna/mobiledna-privacy-statement).

_COLLECTED DATA_
MobileDNA DOES register:
- the names of the applications that I open on my smartphone
- when and how long I use applications
- where I use an application (in case 'my location' is activated)
- receiving notifications, where the content of the message is NOT registered, but only the name of the application that sends the notification
- my type of smartphone
- my battery percentage

MobileDNA DOES NOT register:
- the internet addresses, browser activity or URLs I visit
- what I do within an application
- the content of messages, e-mails, calendars or other content
- images, photos, videos, sound recordings or any other content

You can switch mobileDNA on and off without restriction after installation. Tracking your usage does not start until you switch on "Track smartphone usage".

imec-mict-UGent

Additional Information