& IS YOUR IDENTITY + IT BELONGS TO YOU
Most of what the internet knows about you was collected without asking, and is owned by someone else. & flips that dynamic. With your &tag you build a private understanding of yourself and you decide what any person or AI sees. No two &tags are the same, making your &tag uniquely yours.

SETUP THAT SHOWS YOU SOMETHING
Connect your photos and location so & can find the places you've genuinely spent time — the coffee shop you keep going back to, the neighbourhood you know by heart. Not a form to fill in. Something you recognise.

YOUR &TAG
A short, memorable name that belongs to you, like &jane. Put it on a business card, in an email signature, anywhere you'd share a phone number. Look someone up by theirs, or scan their code.

PRIVACY, PER ITEM
Every signal has three visibility tiers — Private (just you), Connections (your network), Public (anyone). You can set visibility per category or per individual signal. You can also block or report anyone from finding or viewing your &tag.

ASK YOUR OWN AGENT
Signals allow your & agent to know your context and can answer questions about it. It can also ask questions of other &tags connected to you.

CONNECT WITH PEOPLE, NOT A FEED
Find people by name or by &tag. Once connected, you each see what the other has made visible — and what you actually have in common. No follower counts. No narrow algorithms.

YOUR IDENTITY IN YOUR AI ASSISTANT
Link & to Claude, ChatGPT, or any client that speaks MCP. You approve every scope before any data leaves the app, and you can revoke it from Settings at any time.

WHAT'S A SIGNAL?
A small fact about you — "I prefer morning meetings," "vegetarian," "I love dogs." Together they create the shape and context of you that the people in your life and the tools you use can actually work with.

BUILT THIS WAY ON PURPOSE
& is a Public Benefit Corporation. Purpose before profit is in the charter, not the marketing. We don't sell your data, we don't run ads, and there are no ad networks or trackers in this app.

Privacy policy: and.com/privacy

The & Company

Additional Information