Villain hitting (In Chinese: 打小人), beating the petty person or demon exorcising is a folk custom tradition popular in Hong Kong. Its purpose is to curse one's enemies using magic. It is one of the "intangible cultural heritages" and is promoted as a tourist spot in Hong Kong.

You can beat the villain by 5 different ways(Video+Animations x3+Photo) in this App with nearly 1,000 voice recordings in 3 languages: English, Cantonese and Mandarin. You can choose who you want to beat and how you want to beat them!

Beat your little heart, so loudly you fart!

Beat the Villain everyday, and your joys last for days!

This Villain Hitting App is created for fun. You can use it to release the stress in everyday life: whether they come from emotions, work, life, family, marriage, study, politics or interpersonal relations.

Why Villain Hitting works? Please refer to the following links for answers!

Villain Hitting was selected as "Best Way to Get It Off Your Chest" in TIME magazine's 2009 "Best of Asia" feature.

A study by a Canadian university proved that symbolic venting of emotions can make people feel getting even and restoring their sense of fairness. (See Links below for more information)

Villain Hitting does not mean to promote any violence or hatred. It's just a comical way of cursing in rhyming sentences. It's a kind of symbolic venting of emotions.

Please note: All voice recordings sentences created are original and copyrighted and they are purely fictitious.

Related Links: (有關聯結)

Wiki:
https://en.wikipedia.org/wiki/Villain_hitting

(維基百科中文版):
https://zh.wikipedia.org/wiki/%E6%89%93%E5%B0%8F%E4%BA%BA

Best of Asia 2009 by TIME: (時代雜誌)
http://content.time.com/time/specials/packages/article/0,28804,1893324_1893306_1893302,00.html

The Telegraph: Voodoo dolls of bosses improve staff morale, study finds:
https://www.telegraph.co.uk/science/2018/03/07/voodoo-dolls-bosses-improve-staff-morale-study-finds/

AP: Laurier prof wins Ig Nobel prize for study on boss revenge:
https://www.therecord.com/news-story/8901057-laurier-prof-wins-ig-nobel-prize-for-study-on-boss-revenge/

The 28th First Annual Ig Nobel Prize Ceremony (2018) YouTube(Start at 1:18:38):
https://www.youtube.com/watch?v=GQqZVthHyuA

https://www.theguardian.com/science/2018/sep/14/voodoo-doll-and-cannibalism-studies-triumph-at-ig-nobels

The Guardian: Hong Kong's 'villain hitters' use sorcery to vent political anger:
https://www.theguardian.com/world/2017/jan/09/hong-kongs-villain-hitters-sorcery-political-leaders-anger