Jellibean is a one-of-a-kind design research tool that taps into subconscious associations to deliver instant, genuine insight on concepts, designs, and ideas from anyone. It puts powerful creative insight directly into the palm of your hand.

Try the Jellibean app – an exciting new tool built for brands and the creative community.

Jellibean helps designers and creative teams choose a design route that truly resonates with people outside their own team. By unlocking collective intuition, Jellibean enables smarter, faster decision-making through insights you can trust.

Using a scientifically proven research technique, Jellibean measures subconscious reactions to reveal deeper, more accurate responses. The experience is playful, engaging, and simple, making high-quality research accessible anytime, anywhere.

With Jellibean, you can get instant feedback on your ideas. Whether you are testing concepts for new packaging, logos, taglines, or brand positioning statements, Jellibean gives you the confidence to move forward with the strongest idea—validated by the most accurate research available.

You will be in good company. The experts behind Jellibean, Split Second Research, have pioneered implicit research techniques for over a decade and have worked with blue-chip clients around the world. Now, this unique expertise is beautifully packaged into an app that anyone can use.

Jellibean Features:
• Easy-to-use, intuitive interface
• Instant feedback on design concepts
• Combines implicit response testing with considered evaluation
• Reveals deeper, more objective insights
• Helps you deliver work with greater efficacy
• Survey up to 10 respondents per campaign
• Reduce research time and costs
• Manage multiple campaigns simultaneously
• Validate and showcase your design decisions to clients
• Gain confidence before presentations or launches

Designers and creatives often find traditional research difficult to access during the creative process. Subjective opinions, delivered without context, can inhibit creative progress, while deeper insight is often out of reach. Jellibean changes this by introducing collective intuition directly into your concepts, designs, and ideas.

Getting started is simple. Upload your designs, define the attributes you want to test, and invite participants using the free testing app. Create a short survey in minutes and invite up to ten people to take part using an access code and passphrase.

Jellibean uses response latency and evaluative priming techniques from cognitive psychology to measure reactions quickly and objectively. This mirrors how people experience brands in the real world—fast, instinctive, and emotional.

Once data collection is complete, results are instantly available. No processing is required. View total scores and attribute-level insights to understand exactly how your designs perform.

Download the app now and make Jellibean your new idea validation partner.