HitLab turns your phone into a personal baseball/softball swing coach. Upload a video and cutting-edge AI analyzes the mechanics in seconds — scoring each swing, identifying what's working, and giving specific coaching feedback you can actually use.
No guesswork. No expensive private coaching. Just clear, actionable analysis paired with frame-by-frame images of your mechanics.

HOW IT WORKS
Record or upload a batting practice session. HitLab automatically detects swings and runs them through AI analysis. In minutes you’ll have scores across six mechanical categories plus written coaching observations and targeted tips.

FOR PARENTS
Finally understand exactly what's happening in your child's swing. HitLab explains mechanics in plain language geared toward your player's age — encouraging and straightforward for younger players, more technical for serious athletes.

FOR COACHES
Manage multiple players across sessions. Generate session reports that identify primary focus areas, recommend specific drills, and track progress over time. Add your own notes and share analysis directly with players and parents through a simple link. Team management tools let you organize groups of players efficiently.

FEATURES
*AI-powered analysis of 6 swing mechanics
*Frame-by-frame swing scrubber to review load, contact and finish
*Session reports with drill recommendations and focus areas
*Player progress reports after multiple sessions
*Age-appropriate coaching language
*Team management for coaching groups
*Shareable links for players, parents, and coaches

PLANS
HitLab includes a free trial session. Single sessions and multi-session packs are available for occasional use, with monthly subscriptions available for coaches and parents analyzing swings regularly.