Made for parents and caregivers of babies 0–12 months.

Contrast gives your newborn something bold and simple to look at, and gives you something calm to play while you do. Newborns notice sharp black-and-white contrast more easily than soft colours — these cards are exactly that: no clutter, no colour, just bold shapes and patterns arranged by age.

What's inside
• 11 card packs, 126 cards in all — bold newborn patterns, animals, shapes, vehicles, first things and more — organised by age band (0–3, 3–6, 6–12 months). Three packs are free; one purchase unlocks the rest
• A distraction-free fullscreen viewer: swipe through cards, or let a slideshow run on its own
• A baby lock so a stray touch can't back out or close anything while you're holding the phone for your baby
• 12 soothing sounds — shushing, white noise, heartbeat and more — with a sleep timer, looping seamlessly in the background. Shushing is free; one purchase unlocks the rest

How it works
You hold the phone, about 20–30 cm from your baby's face, for short sessions, and stay with your baby. This is not a substitute for face-to-face time.

Free to start. Three card packs, one sound, and one banner ad on the Home screen are what you get for free — ads never appear on the card viewer, ever. A one-time purchase (no subscription) removes ads and unlocks every pack and sound, for good.

Privacy. No account, no sign-up. We don't collect any information about you or your baby — the only thing the app remembers, your baby's birth month, stays on your device and is entirely optional. Ads are non-personalised for everyone, everywhere: we don't build an advertising profile of you or your baby, and we don't track you across other apps or websites. See our full privacy policy for details on the few things our ad and crash-reporting providers see.