Lifrica is a travel-led fintech super app that brings travel, digital membership, loyalty rewards and access to partner-provided financial and lifestyle services into one integrated platform.

Users can discover and book travel products and services offered by authorised third-party partners, including flights, hotels, holiday packages, activities, airport transfers and other travel-related services. Availability depends on the user’s location and applicable partner integrations.

Lifrica membership plans provide access to eligible member-only travel prices, preferential offers, loyalty benefits, lifestyle privileges, promotional discounts and priority services. Benefits may vary according to membership tier, location and participating partner terms.

Through the Lifrica Rewards programme, eligible users can earn Lifrica Points from qualifying bookings, membership activities, partner purchases and promotional campaigns. Points can be tracked within the app and redeemed against eligible travel, membership, lifestyle and partner-provided benefits, subject to programme terms.

Lifrica may also facilitate access to partner-provided fintech services, including payment cards, travel and forex cards, foreign exchange, insurance, digital payments and cross-border payment or remittance services. All regulated financial products are issued, operated and fulfilled by appropriately licensed banks, financial institutions, insurers or payment-service providers. Lifrica acts as a technology, distribution and customer-experience platform and does not independently provide regulated financial services unless authorized in the relevant jurisdiction.

Users can manage their profile, membership, rewards balance, bookings, offers, transactions, notifications and support requests through one application.

With an initial focus on travel corridors connecting India, Africa and the Middle East, Lifrica aims to create a unified ecosystem in which travel opens access to membership privileges, rewards, lifestyle benefits and trusted financial services.