Less nagging. More follow-through.

Nowa Parent lets you set missions and limits, then see how small moments add up. Routines, big feelings, and focus all live in one parent app, with a pet your child wants to care for.

Choose what your child practices. The pet does the asking, so practice feels like caring, not another instruction.

ROUTINES THAT HAPPEN OFF-SCREEN

Each mission takes a few minutes and happens in the room, not inside the app. Choose ready-made missions for routines, feelings, and focus. Edit any mission or write your own.

SHAPED WITH CHILD-DEVELOPMENT EXPERTS

Behind the plain-language missions are frameworks for emotional regulation and executive function. Nowa's work is shaped with Dr. Susanne Denham on emotions, Dr. Megan McClelland on focus and self-control, and Dr. Steven Kurtz on routines and follow-through.

MISSIONS AND LIMITS, YOUR WAY

Choose which missions switch on, then set daily play limits and bedtime hours for the Nowa device. Gentle reminders help your child wind down before time is up. Need a break? Pause the device from your phone.

GROWTH INSIGHTS WITHOUT GRADES

See completed routines, feelings your child named, and moments they started on their own. The app shows patterns over time without grading your child.

YOU STAY IN CONTROL

Review and delete interaction history at any time, one item or all of it. Raw voice audio is deleted as soon as it becomes text, so the recording is not stored. A parent activity log keeps account changes clear.

CHOOSE THE CONTENT

Switch stories, songs, podcasts, and sounds on or off. Your child opens more of the pet's world through caring, and you decide what is available.

A PET, NOT A CHATBOT

The pet communicates through sound, motion, and feeling. It never talks back in human language. There is no open internet and no advertising on the device. The push-to-talk microphone listens only while your child holds the button, and a hardware switch disconnects it completely.

ONE APP FOR THE FAMILY

Add a profile for each child and pair it with their own device. Each child gets their own pet, bedtime, and missions. Switch between profiles in one parent account.

For children ages 3 to 10. A Nowa device is required and sold separately. Learn more at nowaplanet.com.