Brain Candy

A game you play to move science forward.
Brain Candy is a match-3 puzzle game built as part of an ongoing research experiment by Nx10.
This is not just a game to pass the time, it’s a way to contribute to research exploring how people interact with games, challenges, and touch-based interfaces.
By playing Brain Candy, you are choosing to take part in a real, opt-in experiment focused on understanding human behaviour through gameplay.

Why Brain Candy Exists

Nx10 is exploring a simple question:
Can we learn something meaningful about human behaviour by studying how people play games?
Games create natural challenges. They demand focus, timing, and decision-making — all through direct interaction with a touchscreen. Brain Candy is designed to create these moments in a controlled, repeatable way so they can be studied responsibly and ethically.
Every level you play contributes to this research.

What You’ll Do
• Play a classic match-3 puzzle game
• Progress through increasingly challenging levels
• Interact naturally, there is nothing special you need to do
• Respond to simple in-game prompts
There are no right or wrong answers. You’re not being tested. You’re simply playing.

What Data Is Collected (and Why)
While you play, Brain Candy may collect anonymised interaction data generated by gameplay, such as:
• Touch patterns
• Timing and movement during play
• Device motion related to gameplay
This data is used only to study general interaction patterns across many players and improve experimental design.
The app does not collect:
• Personal messages or text
• Photos, audio, or camera data
• Contacts or location
• Content from other apps
All data is anonymised and handled in line with data protection standards.
Participation is voluntary. You can stop playing or uninstall the app at any time.
Full details are available at nx10.me.
About Nx10
Nx10 is a research-driven company exploring how humans interact with technology through carefully designed experiments.
Brain Candy is one of several experimental games created to support this work.

Who This Is For
Brain Candy is for people who:
• Are curious about research and experimentation
• Want to contribute to something exploratory
• Enjoy simple games with a deeper purpose
• Prefer transparency about how apps work

Play Brain Candy.
Let’s bring humanity back into technology, together.