Options trading can be a powerful way to generate income and grow wealth, but most traders fail because they rely on guesses, complex research, or strategies they don't truly understand. The key to winning consistently is to follow proven options strategies that identify the right stocks at the right time.
Easy Street makes profitable options trading accessible to everyone using Rule #1 Investing strategies — the same principles developed by Phil Town that have a 20+ year track record. The app helps you instantly find stocks that are "on sale" using Rule #1 valuation tools, match them with the highest-probability options trades, get trade alerts on the best setups, and execute clear options strategies without overwhelming analysis.

FIND PROFITABLE OPTIONS TRADES FAST

Skip complicated calculations and research. Easy Street uses Rule #1 Investing principles to automatically identify undervalued companies and instantly match them to winning options trades — puts, calls, credit spreads and covered calls. Whether you're focused on income, safe premiums, or long-term wealth building, every trade idea is built on Phil Town's proven approach to finding wonderful companies at attractive prices.

TRADE WITH PROVEN RULE #1 OPTIONS STRATEGIES

Place smarter trades using pre-built options strategies rooted in Rule #1 Investing methodology, developed and refined over decades. No hype, no speculation — just simple, profitable options strategies designed for real investors:

ROP — Rule One Puts (Cash-Secured Puts)
ROC — Rule One Calls (Covered Calls)
ROCT — Rule One Cash Trades (Puts and Calls)
Bull Put Spread — Rule One Credit Spread
Bear Call Spread — Rule One Credit Spread

SMART STOCK & OPTIONS MATCHING

Go beyond basic research. Easy Street analyzes companies using Rule #1's true valuation metrics — including Margin of Safety, Payback Time, and 10-Cap Valuation — and arrives at an EZ Buy Price using internally tested valuation principles. Once you have a stock, it identifies the option that best fits your strategy — then automatically matches it to the right trade, so there's no guesswork involved.

OPTIONS PROBABILITY CALCULATOR & ADVANCED TRADE MATH

Every options strategy comes with probability calculations, risk/reward analysis, and built-in break-even math. See your odds before you place the trade — no spreadsheet required.

LEARN FROM THE TRADING COMMUNITY IN REAL TIME

Explore Community Trades and see what other options traders are doing inside the app. Discover how trades are structured, what opportunities others are finding, and how Rule #1 options strategies are applied in real scenarios. It's like having a room full of options traders sharing ideas — so you can learn faster, gain confidence, and see what's possible before placing your own trades.

PAPER TRADE, TRACK & PRACTICE IN ONE PLACE

Consolidate your portfolio and track your open and closed options trades seamlessly. Want to test a strategy first? Paper trade any options strategy before risking real money, and build confidence in the Rule #1 system in a safe environment. Your portfolio tracker and trade journal stay in sync across every position.

TRADE LIKE A RULE #1 INVESTOR WITHOUT YEARS OF STUDY

You don't need a finance degree or years of experience. With clear instructions for every options strategy, Easy Street brings Phil Town's Rule #1 Investing strategies for life — making them easy to understand, simple to follow, and fast to execute. Get the benefit of expert-level systems without doing expert-level work.

TAKE CONTROL OF YOUR WEALTH THE RULE #1 WAY

Whether you're new to options trading or looking to sharpen your results, Easy Street gives you a research edge backed by Rule #1 Investing's decades of real performance. Build income, grow long-term wealth, and trade options with confidence — not chance.